OUR STORY

WHO ARE WE?

Your new favorite lifestyle brand... oh wait, you were looking for more? The idea of Loony Clothing stemmed from a love of the outdoors and the idea of sharing that passion with others in a fun, unique way. We are based in the Midwest, so most of our designs/products pay homage to it.

WHAT DOES LOONY MEAN?

The easy guess would be our name is based off our state bird, the Common Loon, but that's only half of it. To us it symbolizes something more. Our company tag line is.. Don't Be Common, Live Loony. When we say that, we are describing our ideal lifestyle. Be open to adventure, laugh along the way, and for sure don't just do the common things all the time...because what fun is that.

OUR FUTURE GOALS

Our goal with this brand is to bring more awareness to outdoor activities available in the midwest, manufacture high quality products that people like wearing, and create a community along the way to enjoy said activities with. Our dream is that sharing outdoor experiences will influence others to give them a try and get more people outdoors.

MEET THE TEAM BEHIND THE BRAND

Jake Oslin - Founder/Owner

"I just want to thank you guys for checking out the website and learning more about what we have going on at Loony. I created Loony to bring awareness to the outdoors and all it has to offer. I have already met so many amazing people and can't wait to keep building on what we have started!" -Jake

Read an interview Jake did with Subkit here to learn more.